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The phase of life cycle of a product featured by slow down in sales growth, since the product has…

The phase is maturity. Most potential buyers have already accepted the product, so opportunities for new adoption narrow and sales growth slows.

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The phase of life cycle of a product featured by slow down in sales growth, since the product has achieved acceptance by most potential buyers is known by the term:

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Correct answer C

The phase is maturity. Most potential buyers have already accepted the product, so opportunities for new adoption narrow and sales growth slows.

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  • Kerala SET (LBS Centre)

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