Match the following in relation to 4 Ps of marketing mix:List IList II a. Product 1. Discounts b. Price…
The correct matching is a-3, b-1, c-4, d-2. Design is a product decision, discounts concern price, channels concern place, and personal selling is part of promotion.
Choose your answer
Match the following in relation to 4 Ps of marketing mix:
| List I | List II |
|---|---|
| a. Product | 1. Discounts |
| b. Price | 2. Personal selling |
| c. Place | 3. Design |
| d. Promotion | 4. Channels |
Answer and explanation
Correct answer D
The correct matching is a-3, b-1, c-4, d-2. Design is a product decision, discounts concern price, channels concern place, and personal selling is part of promotion.
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Kerala SET (LBS Centre)