The act of designing the firm’s offerings and images, so that the target market understands and…
Product positioning establishes how an offering is perceived relative to competing offerings in the target market. Segmentation identifies customer groups, while positioning…
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The act of designing the firm’s offerings and images, so that the target market understands and appreciates what the firm stands for in relation to its competitors is known as:
Answer and explanation
Correct answer B
Product positioning establishes how an offering is perceived relative to competing offerings in the target market. Segmentation identifies customer groups, while positioning creates a distinct place for the offering in their minds.
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Kerala SET (LBS Centre)