“The art of designing the company’s offering and image to occupy a distinctive place in the target…
Market positioning establishes a distinctive place for an offering in the minds of the target market. Segmentation divides the market into groups, while targeting selects…
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“The art of designing the company’s offering and image to occupy a distinctive place in the target market’s mind” is known as:
Answer and explanation
Correct answer C
Market positioning establishes a distinctive place for an offering in the minds of the target market. Segmentation divides the market into groups, while targeting selects the groups to serve.
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Kerala SET (LBS Centre)