Which of the following is not a reason for the failure of new products ?
'Development costs are lower than or equal to estimated or expected' is a favourable cost outcome and is NOT a reason for the failure of new products. Overestimated market…
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Which of the following is not a reason for the failure of new products ?
Answer and explanation
Correct answer C
'Development costs are lower than or equal to estimated or expected' is a favourable cost outcome and is NOT a reason for the failure of new products. Overestimated market size, poor positioning/promotion or overpricing, higher-than-expected development costs, and aggressive competitor retaliation are major reasons why new products fail.
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UGC NET Commerce