Which of the following elements of the marketing communications mix involves a variety of short-term…
Sales promotion uses short-term incentives to encourage trial or purchase. Discounts, coupons and samples are typical examples, whereas advertising, direct marketing and…
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Which of the following elements of the marketing communications mix involves a variety of short-term incentives to encourage trial or purchase of a product or service ?
Answer and explanation
Correct answer D
Sales promotion uses short-term incentives to encourage trial or purchase. Discounts, coupons and samples are typical examples, whereas advertising, direct marketing and public relations are other communication methods with different functions.
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Gujarat SET (GSET)