Which of the following conditions support adoption of market penetration pricing? 1. Market is highly…
Both conditions support market penetration pricing. A low introductory price can attract price-sensitive buyers and expand demand, helping the seller build sales volume.
Choose your answer
Which of the following conditions support adoption of market penetration pricing?
1. Market is highly price sensitive.
2. Low price stimulates market growth.
Answer and explanation
Correct answer C
Both conditions support market penetration pricing. A low introductory price can attract price-sensitive buyers and expand demand, helping the seller build sales volume.
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Gujarat SET (GSET)