The company’s marketing information system should be a mix of what managers think they need, what…
What is economically feasible completes the balance needed in a marketing information system. The information managers request and actually need must be weighed against the…
Choose your answer
The company’s marketing information system should be a mix of what managers think they need, what managers really need and
Answer and explanation
Correct answer D
What is economically feasible completes the balance needed in a marketing information system. The information managers request and actually need must be weighed against the costs and practical benefits of collecting and processing it.
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Gujarat SET (GSET)