In which of these cultural orientations, the home country’s culture is sought to be imposed on…
In Howard Perlmutter's EPRG framework of international staffing and cultural orientations, an Ethnocentric orientation assumes that the home-country culture, management…
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In which of these cultural orientations, the home country’s culture is sought to be imposed on subsidiaries?
Answer and explanation
Correct answer C
In Howard Perlmutter's EPRG framework of international staffing and cultural orientations, an Ethnocentric orientation assumes that the home-country culture, management practices, and values are superior to those in host countries. Consequently, headquarters imposes home-country culture and places home-country nationals (parent-country nationals) in key subsidiary positions.
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UGC NET HRM / Labour Welfare and Industrial Relations