Which one of the following theories of attitude change states that changes in opinions can result into…
Developed by Carl Hovland, Irving Janis, and Harold Kelley (1953) under the Yale Attitude Change Approach, 'Reinforcement theory' of attitude change posits that an…
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Which one of the following theories of attitude change states that changes in opinions can result into an attitude change?
Answer and explanation
Correct answer C
Developed by Carl Hovland, Irving Janis, and Harold Kelley (1953) under the Yale Attitude Change Approach, 'Reinforcement theory' of attitude change posits that an individual's attitudes change when they learn and rehearse new verbal opinions (through attention, comprehension, and acceptance) and experience positive incentives or reinforcement for adopting the new opinion.
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UGC NET Commerce