Which one of the following stages of the marketing research process is most expensive ?
Among the stages of the marketing research process, 'Data collection' (fieldwork involving surveys, interviews, travel, and enumerator supervision) is generally the most…
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Which one of the following stages of the marketing research process is most expensive ?
Answer and explanation
Correct answer B
Among the stages of the marketing research process, 'Data collection' (fieldwork involving surveys, interviews, travel, and enumerator supervision) is generally the most expensive, time-consuming, and error-prone phase.
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UGC NET Commerce