Which one of the following refers to the use of online and offline promotion techniques to increase the…
In digital marketing, a 'Traffic-building campaign' refers to the integrated use of online promotional tools (SEO, PPC, display ads, email, social media) and offline media…
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Which one of the following refers to the use of online and offline promotion techniques to increase the audience of a site ?
Answer and explanation
Correct answer B
In digital marketing, a 'Traffic-building campaign' refers to the integrated use of online promotional tools (SEO, PPC, display ads, email, social media) and offline media campaigns specifically aimed at increasing the volume and quality of visitor traffic to a website.
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