Which one of the following refers to the need on the part of the customer that gets satisfied by the…
Service Benefits refer to the core functional, experiential, or psychological advantages and need-satisfactions that a customer actually derives from purchasing and…
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Which one of the following refers to the need on the part of the customer that gets satisfied by the serv ice?
Answer and explanation
Correct answer A
Service Benefits refer to the core functional, experiential, or psychological advantages and need-satisfactions that a customer actually derives from purchasing and consuming a service. Customers do not buy a service merely for its operational features, but for the underlying benefits that satisfy their needs.
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UGC NET Commerce