Which one of the following is the most likely result of a marketing strategy that attempts to serve all…
Because buyers in any broad market have heterogeneous preferences, purchasing power, and needs, a mass-marketing strategy that attempts to serve all potential customers with…
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Which one of the following is the most likely result of a marketing strategy that attempts to serve all potential customers ?
Answer and explanation
Correct answer D
Because buyers in any broad market have heterogeneous preferences, purchasing power, and needs, a mass-marketing strategy that attempts to serve all potential customers with a single undifferentiated offering will most likely result in 'Not all customers will be satisfied'.
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UGC NET Commerce