Which one of the following is not included in 7Ps of marketing mix given by Booms & Bitner?
Planning is not one of the seven Ps of the marketing mix. People, process and physical evidence supplement product, price, place and promotion.
Choose your answer
Which one of the following is not included in 7Ps of marketing mix given by Booms & Bitner?
Answer and explanation
Correct answer C
Planning is not one of the seven Ps of the marketing mix. People, process and physical evidence supplement product, price, place and promotion.
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Kerala SET (LBS Centre)