Which one of the following different concepts of marketing holds the generating customer satisfaction…
The Marketing Concept is the customer-centered philosophy which holds that achieving organizational goals depends on determining the needs and wants of target markets and…
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Which one of the following different concepts of marketing holds the generating customer satisfaction is the main task of marketing?
Answer and explanation
Correct answer D
The Marketing Concept is the customer-centered philosophy which holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired customer satisfaction more effectively and efficiently than competitors (whereas the Selling Concept focuses on aggressive promotional push).
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UGC NET Management