Which one of the following components is not the part of broad marketing environment ?
In Kotler and Keller's marketing environment framework, the overall environment is divided into the 'Task environment' (immediate actors: company, suppliers, distributors,…
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Which one of the following components is not the part of broad marketing environment ?
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Correct answer B
In Kotler and Keller's marketing environment framework, the overall environment is divided into the 'Task environment' (immediate actors: company, suppliers, distributors, dealers, and target customers) and the 'Broad environment' (comprising Demographic, Economic, Natural, Technological, Political-legal, and Socio-cultural environments). Hence, 'Task environment' is not part of the broad environment.
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UGC NET Management