Which one of the advertising planning strategies is suitable for cars and appliance?
According to Richard Vaughn's Foote, Cone & Belding (FCB) planning grid, high-involvement 'thinking' products such as cars, houses, and major appliances require an…
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Which one of the advertising planning strategies is suitable for cars and appliance?
Answer and explanation
Correct answer A
According to Richard Vaughn's Foote, Cone & Belding (FCB) planning grid, high-involvement 'thinking' products such as cars, houses, and major appliances require an Informative advertising strategy. Consumers follow a 'Learn–Feel–Do' hierarchy for such purchases, seeking detailed functional information and economic comparisons before forming attitudes and buying.
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UGC NET Commerce