Which of the followings are the myths about Rural Market ? A. All Villages are equally populated B.…
Common marketing myths about Indian rural markets include believing that (A) all villages are equally populated, (C) rural consumers are illiterate and unable to…
Choose your answer
Which of the followings are the myths about Rural Market ?
A. All Villages are equally populated
B. Rural Consumers are a homogeneous lot
C. Being illiterate, rural consumer is not able to discriminate between products and brands
D. Only low-priced products will sell in rural India
E. Rural markets are the consumer durable markets
Answer and explanation
Correct answer B
Common marketing myths about Indian rural markets include believing that (A) all villages are equally populated, (C) rural consumers are illiterate and unable to discriminate between products and brands, and (D) only low-priced, cheap products sell in rural India. By contrast, (B) 'Rural consumers are a heterogeneous lot' and (E) rural demand for consumer durables are established marketing facts (A, C and D only).
Practice for these exams
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UGC NET Commerce