Which of the following refers to the unauthorized sale of new, branded products diverted from…
Grey marketing involves selling genuine branded goods outside the manufacturer's authorised distribution channels. It concerns the channel through which the goods are sold,…
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Which of the following refers to the unauthorized sale of new, branded products diverted from authorized distribution channels or imported into a country for sale without the consent or knowledge of the manufacturer ?
Answer and explanation
Correct answer B
Grey marketing involves selling genuine branded goods outside the manufacturer's authorised distribution channels. It concerns the channel through which the goods are sold, rather than counterfeit goods or a narrowly defined target market.
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Gujarat SET (GSET)