Which of the following particularly distinguishes business marketing from consumer marketing?
Serving geographically concentrated buyers is a characteristic feature of business markets. Understanding customer needs, finding growth opportunities and measuring…
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Which of the following particularly distinguishes business marketing from consumer marketing?
Answer and explanation
Correct answer C
Serving geographically concentrated buyers is a characteristic feature of business markets. Understanding customer needs, finding growth opportunities and measuring marketing performance are concerns shared by both business and consumer marketers.
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Gujarat SET (GSET)