Which of the following market followers duplicates the leader’s brand name, product and packaging, and…
A counterfeiter copies the leader’s product, brand name and packaging and markets the imitation as if it were genuine. A cloner, imitator or adaptor does not describe this…
Choose your answer
Which of the following market followers duplicates the leader’s brand name, product and packaging, and sells it in the black market?
Answer and explanation
Correct answer D
A counterfeiter copies the leader’s product, brand name and packaging and markets the imitation as if it were genuine. A cloner, imitator or adaptor does not describe this complete counterfeit reproduction.
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Kerala SET (LBS Centre)