Which of the following levels of market segmentation typically entails marketing to a small market…
Niche marketing serves a relatively small group whose distinctive needs are inadequately served by broader offerings. Local marketing focuses on a geographical area, while…
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Which of the following levels of market segmentation typically entails marketing to a small market whose needs are not well served ?
Answer and explanation
Correct answer B
Niche marketing serves a relatively small group whose distinctive needs are inadequately served by broader offerings. Local marketing focuses on a geographical area, while individual marketing tailors offerings to particular customers.
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Maharashtra and Goa SET (MH SET)