Which of the following is used to identify the brand, to enhance brand awareness and to facilitate…
Brand elements are identifying devices such as names, logos and symbols that help consumers recognise and recall a brand. They can also support distinctive brand…
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Which of the following is used to identify the brand, to enhance brand awareness and to facilitate unique brand association?
Answer and explanation
Correct answer C
Brand elements are identifying devices such as names, logos and symbols that help consumers recognise and recall a brand. They can also support distinctive brand associations, whereas positioning concerns the place the brand seeks to occupy in consumers’ minds.
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Telangana SET (TG SET)