Which of the following is not the part of '12 C's' of International Marketing Opportunities ?
In the 12 C's framework for analyzing international marketing opportunities (Doole & Lowe), the elements include Country, Culture, Concentration, Channels, Commitment,…
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Which of the following is not the part of '12 C's' of International Marketing Opportunities ?
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Correct answer B
In the 12 C's framework for analyzing international marketing opportunities (Doole & Lowe), the elements include Country, Culture, Concentration, Channels, Commitment, Choices, Communication, Capacity to pay, Currency, Contractual obligations, Control/Coordination, and Caveats. 'Consistency' is a product-mix dimension rather than one of the 12 C's.
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RPSC Assistant Professor (College Education)