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Which of the following is not one of the forces of Porter's model ?

Michael Porter's Five Forces model comprises: (1) Supplier's bargaining power, (2) Buyer's bargaining power, (3) Threat of substitute products, (4) Threat of new entrants,…

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Which of the following is not one of the forces of Porter's model ?

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Correct answer D

Michael Porter's Five Forces model comprises: (1) Supplier's bargaining power, (2) Buyer's bargaining power, (3) Threat of substitute products, (4) Threat of new entrants, and (5) Competitive rivalry. 'Competitive disadvantage' is not one of the five forces.

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