Which of the following is not included in the psychological factors of consumer behaviour ?
According to Philip Kotler, the four major 'Psychological factors' influencing consumer behaviour are Motivation, Perception, Learning, and Beliefs & Attitudes. 'Life-style'…
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Which of the following is not included in the psychological factors of consumer behaviour ?
Answer and explanation
Correct answer C
According to Philip Kotler, the four major 'Psychological factors' influencing consumer behaviour are Motivation, Perception, Learning, and Beliefs & Attitudes. 'Life-style' is classified as a *Personal* factor.
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