Which of the following is not included in the main features of the Dagmar approach to advertising…

Proposed by Russell H. Colley in 1961, the DAGMAR ('Defining Advertising Goals for Measured Advertising Results') approach holds that advertising objectives must be defined specifically in terms of advertising communication tasks—moving consumers through Awareness, Comprehension, Conviction, and Action—and must be concrete, written, and measurable. Prioritizing objectives other than advertising communication is therefore contrary to the DAGMAR framework.