Which of the following is not included in 7 Ps of services marketing ?
The extended 7 Ps of services marketing (Booms and Bitner) consist of Product, Price, Place, Promotion, People, Process, and Physical Evidence. Public Relations is an…
Choose your answer
Which of the following is not included in 7 Ps of services marketing ?
Answer and explanation
Correct answer D
The extended 7 Ps of services marketing (Booms and Bitner) consist of Product, Price, Place, Promotion, People, Process, and Physical Evidence. Public Relations is an element of the promotional mix rather than one of the 7 Ps.
Practice for these exams
-
UGC NET Management