Which of the following is not included in 7 P’s of services marketing ?
The extended 7 Ps of the services marketing mix (Booms and Bitner) consist of Product, Price, Place, Promotion, People, Process, and Physical evidence. 'Marketing plan' is a…
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Which of the following is not included in 7 P’s of services marketing ?
Answer and explanation
Correct answer D
The extended 7 Ps of the services marketing mix (Booms and Bitner) consist of Product, Price, Place, Promotion, People, Process, and Physical evidence. 'Marketing plan' is a strategic planning document and is not one of the 7 Ps.
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UGC NET Management