Which of the following is not considered a part of psychographic segmentation ?
Psychographic segmentation divides buyers based on lifestyle (Activities, Interests, and Opinions—AIO) and personality, whereas Gender is a demographic segmentation variable.
Choose your answer
Which of the following is not considered a part of psychographic segmentation ?
Answer and explanation
Correct answer A
Psychographic segmentation divides buyers based on lifestyle (Activities, Interests, and Opinions—AIO) and personality, whereas Gender is a demographic segmentation variable.
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Rajasthan SET (RSET)