Which of the following is not a tool of sales promotion ?
Public Relations is not a tool of sales promotion; it is an independent major element of the promotional (marketing communications) mix aimed at building favourable…
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Which of the following is not a tool of sales promotion ?
Answer and explanation
Correct answer D
Public Relations is not a tool of sales promotion; it is an independent major element of the promotional (marketing communications) mix aimed at building favourable relations and corporate image with various publics. Sales contests, free gifts, and point-of-purchase displays are short-term sales promotion tools.
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