Which of the following is NOT a part of 4Ps of the marketing mix ?
E. Jerome McCarthy's classic 4Ps classification of the marketing mix consists of Product, Price, Place (distribution), and Promotion. 'Producer services' is not one of the…
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Which of the following is NOT a part of 4Ps of the marketing mix ?
Answer and explanation
Correct answer D
E. Jerome McCarthy's classic 4Ps classification of the marketing mix consists of Product, Price, Place (distribution), and Promotion. 'Producer services' is not one of the 4Ps.
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UGC NET Management