Which of the following is not a mode of entry to international marketing ?
Researching overseas gathers information about foreign markets but does not itself establish a mode of market entry. Licensing, franchising and joint ventures provide…
Choose your answer
Which of the following is not a mode of entry to international marketing ?
Answer and explanation
Correct answer D
Researching overseas gathers information about foreign markets but does not itself establish a mode of market entry. Licensing, franchising and joint ventures provide arrangements through which a firm can enter an international market.
Practice for these exams
-
Maharashtra and Goa SET (MH SET)