Which of the following is not a criteria for evaluating marketing channel's major alternatives ?
According to Philip Kotler, once a company identifies its major marketing channel alternatives, each alternative must be evaluated against three criteria: (1) Economic…
Choose your answer
Which of the following is not a criteria for evaluating marketing channel's major alternatives ?
Answer and explanation
Correct answer B
According to Philip Kotler, once a company identifies its major marketing channel alternatives, each alternative must be evaluated against three criteria: (1) Economic criteria, (2) Control issues (criteria), and (3) Adaptive criteria. 'Management issues' is not one of the three formal evaluation criteria.
Practice for these exams
-
RPSC Assistant Professor (College Education)