Which of the following is not a constituent of the traditional four-element promotion-mix :
Traditionally, the four core elements of the promotion mix were Advertising, Personal Selling, Sales Promotion, and Publicity/Public Relations, making Direct Marketing a…
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Which of the following is not a constituent of the traditional four-element promotion-mix :
Answer and explanation
Correct answer C
Traditionally, the four core elements of the promotion mix were Advertising, Personal Selling, Sales Promotion, and Publicity/Public Relations, making Direct Marketing a more recently added fifth element in the integrated marketing communications framework.
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UGC NET Management