Which of the following is included in steps of Marketing Research ?
'Collection of Data' (primary and secondary data gathering) is a core step in the Marketing Research process, whereas pricing and advertising are marketing mix variables.
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Which of the following is included in steps of Marketing Research ?
Answer and explanation
Correct answer A
'Collection of Data' (primary and secondary data gathering) is a core step in the Marketing Research process, whereas pricing and advertising are marketing mix variables.
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