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Which of the following element is not a part of 4 P's of marketing mix ?

McCarthy's 4 Ps of the Marketing Mix are Product, Price, Place, and Promotion. 'Packaging' is a sub-decision within the *Product* mix, not a separate 'P' of the 4 Ps.

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Which of the following element is not a part of 4 P's of marketing mix ?

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Correct answer B

McCarthy's 4 Ps of the Marketing Mix are Product, Price, Place, and Promotion. 'Packaging' is a sub-decision within the *Product* mix, not a separate 'P' of the 4 Ps.

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