Which of the following criteria relates to consumers seeing the brand association as personally…
Desirability concerns whether consumers find a brand association relevant and valuable to themselves. Deliverability concerns the firm's ability to provide the promised…
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Which of the following criteria relates to consumers seeing the brand association as personally relevant to them?
Answer and explanation
Correct answer C
Desirability concerns whether consumers find a brand association relevant and valuable to themselves. Deliverability concerns the firm's ability to provide the promised benefit, while differentiability concerns distinction from competing brands.
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Gujarat SET (GSET)