Which of the following best represents the concept of ‘Countertrade’ in international marketing strategy?
Countertrade uses goods or services in return for goods or services when conventional payment is impractical. The defining feature is the reciprocal supply involved in the…
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Which of the following best represents the concept of ‘Countertrade’ in international marketing strategy?
Answer and explanation
Correct answer B
Countertrade uses goods or services in return for goods or services when conventional payment is impractical. The defining feature is the reciprocal supply involved in the transaction. A discounted cash sale or a licence granted for fees does not have that feature.
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West Bengal SET (WB SET)