Which of the following bases buyers are divided in Psychographic Segmentation? A. Loyalty status B.…
In market segmentation, Psychographic Segmentation divides buyers into different groups based on psychological trait dimensions—specifically Personality traits, 'Lifestyle'…
Choose your answer
Which of the following bases buyers are divided in Psychographic Segmentation?
A. Loyalty status
B. Lifestyle
C. Buyer-Readiness Stage
D. Values
E. User status
Answer and explanation
Correct answer A
In market segmentation, Psychographic Segmentation divides buyers into different groups based on psychological trait dimensions—specifically Personality traits, 'Lifestyle' (B), and core 'Values' (D). By contrast, Loyalty status (A), Buyer-readiness stage (C), and User status (E) are variables used in Behavioral Segmentation (B and D).
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UGC NET Commerce