Which of the following are the tools of consumer promotions? a) Price off b) Refunds c) Coupons d)…
Consumer promotion tools are directed at final buyers to stimulate immediate purchase and include refunds (rebates), coupons, and event sponsorships. By contrast, price-off…
Choose your answer
Which of the following are the tools of consumer promotions?
a) Price off
b) Refunds
c) Coupons
d) Event-sponsorships
e) Off- invoice
Answer and explanation
Correct answer D
Consumer promotion tools are directed at final buyers to stimulate immediate purchase and include refunds (rebates), coupons, and event sponsorships. By contrast, price-off and off-invoice allowances are trade promotion tools directed at retailers and wholesalers.
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UGC NET Commerce