Which of the following are the price-adaption strategies? A. Price discounts and allowances B. Target…
Price-adaptation strategies allow a company to adjust its base price to account for customer differences and changing situations, and include (A) Price discounts and…
Choose your answer
Which of the following are the price-adaption strategies?
A. Price discounts and allowances
B. Target return pricing
C. Geographical pricing
D. Differentiated pricing
E. Going rate pricing
Answer and explanation
Correct answer C
Price-adaptation strategies allow a company to adjust its base price to account for customer differences and changing situations, and include (A) Price discounts and allowances, (C) Geographical pricing, and (D) Differentiated (discriminatory) pricing, i.e., A, C & D only. Target return pricing (B) and Going rate pricing (E) are initial price-setting methods rather than price-adaptation strategies.
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UGC NET Commerce