Which of the following are the myths of brand communities? I. Build the brand and the community will…
The myths are I, II, III and IV. Effective communities develop around members' needs and relationships, rather than following automatically from brand building or depending…
Choose your answer
Which of the following are the myths of brand communities?
I. Build the brand and the community will follow
II. Focus on opinion leaders to build a strong community
III. Brand communities exist to serve the business
IV. Online social networks are the best way to build community
V. Social networks are one community tool, but the tool is not the strategy
Answer and explanation
Correct answer D
The myths are I, II, III and IV. Effective communities develop around members' needs and relationships, rather than following automatically from brand building or depending primarily on opinion leaders; an online network is a tool rather than a complete community strategy.
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Andhra Pradesh SET (APSET)