Which of the following are social factors influencing consumer’s behaviour? A. Culture B. Social class…
In Kotler's classification of factors influencing consumer behaviour, 'Social Factors' specifically comprise Reference Groups (C), Family (D), and Social Roles and Status…
Choose your answer
Which of the following are social factors influencing consumer’s behaviour?
A. Culture
B. Social class
C. Groups
D. Family
E. Roles and status Choose the most appropriate answer from the options given below:
Answer and explanation
Correct answer C
In Kotler's classification of factors influencing consumer behaviour, 'Social Factors' specifically comprise Reference Groups (C), Family (D), and Social Roles and Status (E). Culture and Social Class (A and B) are classified separately under 'Cultural Factors'.
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UGC NET Commerce