Which of the following are social factors influencing consumer buying behavior? A. Culture B. Reference…

In Philip Kotler's consumer behaviour model, consumer buying decisions are influenced by cultural, social, personal, and psychological factors. The strictly social factors among the given options are (B) Reference groups and (D) Roles assumed (along with family and social status), i.e., B & D only, whereas Culture (A), Sub-culture (E), and Social Class (C) are classified under Cultural factors.