Which among the following is not included in seven PS of marketing mix given by Booms and Bitner?
Booms and Bitner extended McCarthy's 4 Ps of marketing (Product, Price, Place, Promotion) to the 7 Ps of services marketing by adding three service-specific elements:…
Choose your answer
Which among the following is not included in seven PS of marketing mix given by Booms and Bitner?
Answer and explanation
Correct answer C
Booms and Bitner extended McCarthy's 4 Ps of marketing (Product, Price, Place, Promotion) to the 7 Ps of services marketing by adding three service-specific elements: People, Process, and Physical Evidence. Politics is not part of the 7 Ps framework.
Practice for these exams
-
UGC NET Commerce