Which among the following is not included in seven P’s of marketing mix given by Booms and Bitner ?
Politics is not one of the seven Ps in the services marketing mix. Process, people and physical evidence supplement product, price, place and promotion.
Choose your answer
Which among the following is not included in seven P’s of marketing mix given by Booms and Bitner ?
Answer and explanation
Correct answer C
Politics is not one of the seven Ps in the services marketing mix. Process, people and physical evidence supplement product, price, place and promotion.
Practice for these exams
-
Jammu & Kashmir and Ladakh SET (JKSET/LASET)