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What are the economic goals that guide the strategic direction of every viable business organization ?

In strategic management theory (Pearce and Robinson), the three fundamental economic goals that guide the strategic direction of every viable business enterprise are…

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What are the economic goals that guide the strategic direction of every viable business organization ?

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In strategic management theory (Pearce and Robinson), the three fundamental economic goals that guide the strategic direction of every viable business enterprise are 'Survival, growth and profitability'.

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  • UGC NET Management

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