Using prices of Re. 1, Rs. 2, Rs. 3 and Rs. 4 for FMCG brands is known as __________ pricing.
Power price points use familiar, low denomination prices for consumer goods. The pack size can be selected to suit such prices, whereas cost-plus pricing starts by adding a…
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Using prices of Re. 1, Rs. 2, Rs. 3 and Rs. 4 for FMCG brands is known as __________ pricing.
Answer and explanation
Correct answer C
Power price points use familiar, low denomination prices for consumer goods. The pack size can be selected to suit such prices, whereas cost-plus pricing starts by adding a margin to cost.
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Tamil Nadu SET (TNSET)